User Experience Design (UX) enhances interaction between a user and a digital product or service as part of the experience of a brand or organisation.
What User experience designers use to create UX Design (UX)
Effectiveness:
- The product or service UX enables users to achieve goals when using a product or service or to complete a task.
Efficiency:
- Ensuring users accomplish goals with minimal effort. This helps reduce the number of steps to complete a goal or task.
Learnability:
- Is the product or service easy to learn? Is it possible for the user to get through a basic task? How fast can the user understand the controls needed to work with the interface (UI).
Memorability:
- How well users recall how to interact with a product or service after some time.
Accessibility:
- Design products or services accessible to everyone meeting Web Content Accessibility Guidelines (WCAG).
Interaction Design:
- Designing for the user’s behaviour when interacting with a product or service.
Information Architecture:
- Organisational structures that are clear and concise to help users efficiently find information and complete tasks.
User Research:
- Involves understanding user behaviours, needs, and motivations through techniques like observation, and task analysis and methods including interviews, surveys, usability testing, and analytics. However a combination of techniques maybe used to reach a conclusion.
Aesthetic Design:
- Enhancing the aesthetics of design with suitable images, typography, space, layout, and color. This supports the overall user experience and brand identity for both UI/UX.
Prototyping and Wireframing:
- Low-fidelity (wireframes) and high-fidelity (prototypes) of a product or service to test ideas.
- Allows for early testing and validation of design concepts.
Goals of UX Design
User Satisfaction:
- Is the product enjoyable and satisfying to use?
Efficiency:
- Users may achieve objectives quickly and easily.
Effectiveness:
- Does the service or product do what it is intended to do?
Engagement:
- Creating a compelling experience that encourages users to continue using the product.
UX Design Process
Research:
- Understand user needs and problems.
Analysis:
- Interpreting data collected during research to identify key insights and areas for improvement.
Design:
- Design solutions based on research findings then Sketch, wireframe, prototype. Working with developers and product owners to bring a design to life.
Tests:
- Usability test to identify issues and areas for improvement.
- Iterate tests through regular feedback processes.
Tools
Sketch, Figma, Adobe XD, InVision, Axure, UserTesting, Google Analytics, Miro, Trello
UX basics
The top 7 User experience mistakes
A quick guide to what the user experience designer does
UX Design definition: UX is for creating products and services providing meaningful and relevant experiences.