Just a selection of bits and pieces

What is User Experience Design (UX)?

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User Experience Design (UX) enhances interaction between a user and a digital product or service as part of the experience of a brand or organisation.

What User experience designers use to create UX Design (UX)


  • The product or service UX enables users to achieve goals when using a product or service or to complete a task.


  • Ensuring users accomplish goals with minimal effort. This helps reduce the number of steps to complete a goal or task.


  • Is the product or service easy to learn? Is it possible for the user to get through a basic task? How fast can the user understand the controls needed to work with the interface (UI).


  • How well users recall how to interact with a product or service after some time. 


  • Design products or services accessible to everyone meeting Web Content Accessibility Guidelines (WCAG). 

Interaction Design

  • Designing for the user’s behaviour when interacting with a product or service.

Information Architecture

  • Organisational structures that are clear and concise to help users efficiently find information and complete tasks.

User Research:

  • Involves understanding user behaviours, needs, and motivations through techniques like observation, and task analysis and methods including interviews, surveys, usability testing, and analytics. However a combination of techniques maybe used to reach a conclusion.

Aesthetic Design

  • Enhancing the aesthetics of design with suitable images, typography, space, layout, and color. This supports the overall user experience and brand identity for both UI/UX.

Prototyping and Wireframing

  • Low-fidelity (wireframes) and high-fidelity (prototypes) of a product or service to test ideas.
  • Allows for early testing and validation of design concepts.

Goals of UX Design

User Satisfaction

  • Is the product enjoyable and satisfying to use?


  • Users may achieve objectives quickly and easily.


  • Does the service or product do what it is intended to do?


  • Creating a compelling experience that encourages users to continue using the product.

UX Design Process


  • Understand user needs and problems.


  • Interpreting data collected during research to identify key insights and areas for improvement.


  • Design solutions based on research findings then Sketch, wireframe, prototype. Working with developers and product owners to bring a design to life.


  • Usability test to identify issues and areas for improvement.
  • Iterate tests through regular feedback processes.


Sketch, Figma, Adobe XD, InVision, Axure, UserTesting, Google Analytics, Miro, Trello

UX basics

Our top ten UX skills

The top 7 User experience mistakes

A quick guide to what the user experience designer does

UX Design definition: UX is for creating products and services providing meaningful and relevant experiences. 

Our Top 7 UX skills

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Projects we love them and we often get asked what are our top UX skills that we use regularly. So here are our top 7:

User Research:
Understanding user behaviour to gather valuable insights to inform on the design process.

Prototyping and Wireframing: Essential for communicating design ideas, helping to facilitate collaboration and testing.

Accessibility Design: Create Accessible digital products incorporating accessibility guidelines and practices. Design inclusive for all users.

Information Architecture: Navigation and content flow enhance user understanding and engagement.

Visual Design: Aesthetics visual design, color, typography, and layout to create interfaces that align with brand identity.

Usability Testing: Plan and conduct usability tests to make the right design decisions.

Analytics: User data is key. Use good analytics tools and there is no looking back.

For more about UX, or a no obligation consultation, please get in touch with us today on 07858110704, or email info@ixdlab.co.uk.

Our top five inspirational UX quotes

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Get inspired with some of our favourite UX quotations! We use them for brainstorming sessions, or for inspiration on projects in our consideration of how users feel, and use an interactive product.


We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. –

Jeff Bezos

Your most unhappy customers are your greatest source of learning. – 

Bill Gates

It takes no skills to make something crappy. Skills are only required to make something great. – Jared Spool, Founder at User Interface Engineering

Design is not just what it looks like and feels like. Design is how it works.”Steve Jobs

If you can’t explain it simply, you don’t understand it well enough.” –Albert Einstein

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