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What is User Experience Design (UX)?

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User Experience Design (UX) enhances interaction between a user and a digital product or service as part of the experience of a brand or organisation.

What User experience designers use to create UX Design (UX)


  • The product or service UX enables users to achieve goals when using a product or service or to complete a task.


  • Ensuring users accomplish goals with minimal effort. This helps reduce the number of steps to complete a goal or task.


  • Is the product or service easy to learn? Is it possible for the user to get through a basic task? How fast can the user understand the controls needed to work with the interface (UI).


  • How well users recall how to interact with a product or service after some time. 


  • Design products or services accessible to everyone meeting Web Content Accessibility Guidelines (WCAG). 

Interaction Design

  • Designing for the user’s behaviour when interacting with a product or service.

Information Architecture

  • Organisational structures that are clear and concise to help users efficiently find information and complete tasks.

User Research:

  • Involves understanding user behaviours, needs, and motivations through techniques like observation, and task analysis and methods including interviews, surveys, usability testing, and analytics. However a combination of techniques maybe used to reach a conclusion.

Aesthetic Design

  • Enhancing the aesthetics of design with suitable images, typography, space, layout, and color. This supports the overall user experience and brand identity for both UI/UX.

Prototyping and Wireframing

  • Low-fidelity (wireframes) and high-fidelity (prototypes) of a product or service to test ideas.
  • Allows for early testing and validation of design concepts.

Goals of UX Design

User Satisfaction

  • Is the product enjoyable and satisfying to use?


  • Users may achieve objectives quickly and easily.


  • Does the service or product do what it is intended to do?


  • Creating a compelling experience that encourages users to continue using the product.

UX Design Process


  • Understand user needs and problems.


  • Interpreting data collected during research to identify key insights and areas for improvement.


  • Design solutions based on research findings then Sketch, wireframe, prototype. Working with developers and product owners to bring a design to life.


  • Usability test to identify issues and areas for improvement.
  • Iterate tests through regular feedback processes.


Sketch, Figma, Adobe XD, InVision, Axure, UserTesting, Google Analytics, Miro, Trello

UX basics

Our top ten UX skills

The top 7 User experience mistakes

A quick guide to what the user experience designer does

UX Design definition: UX is for creating products and services providing meaningful and relevant experiences.